Bethany Dorantes
Bethany Dorantes
Process
My design process starts by getting to know the client and their brand—every project is a chance to learn something new. I love collaborating to conceptualize designs that elevate a brand while staying true to its identity. Whether we're dreaming big or focusing on personalized touches, I bring a flexible, easygoing approach rooted in strong design values.
Express Yourself
In the e.l.f. catalog, I aimed to highlight self-expression through the personal part of getting ready. The catalog is organized around the theme of "Eye, Lips, Face," with each section representing product element of a complete makeup look in a organized way that still showcase design and style.
Advocacy through Design
Representation
In SESH Magazine, I focused on showcasing female pro skaters to spotlight a side of skate culture that’s often undervalued. The issue features skate slang, trick guides, and personal stories to celebrate their talent and make the culture more inclusive and engaging for girls and women.
Accessible
I enjoy getting creative with packaging design by finding new ways to improve usability—whether it's helping consumers experience the look and feel of a product, like with Evoke press-on nails, or designing reusable solutions, like the WhiskerCity dual collar packaging.
Usability
In my packaging design work, I love exploring creative ways to enhance usability for the consumer—whether it's helping them understand the look and feel of a product, like in my design for Evoke press-on nails, or adding functional value through reusable packaging, as seen in the Whisker City dual collar packaging.